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OPENING UP THEATRE TO NEW AUDIENCES

Posted by Craig Morrow, 21st September 2015, 22:03pm

By their very nature, the arts are always evolving, finding new ways to present ideas, opinions, humour and emotions. And as a venue, we have to adopt a similar attitude; if we want to increase access and provision to contemporary work then as a venue we have to do something different to punch above the noise and excite audiences enough that they want to take a chance on the new. That’s why we will be welcoming the Roundabout Theatre to the city this month, a theatre company and a concept I became familiar with back in 2010, six months before I started at Lincoln Performing Arts Centre. I worked on a consultancy project for Paines Plough, looking at touring theatre in the regions, and it was felt that venues were struggling to afford to attract new plays, whilst touring companies often felt the theatre spaces were not the right size for the type of performances they wanted to produce. Sometimes, the problem is simply that there is not a theatre in the local town. It was from these problems that the idea of a touring theatre that could pop-up anywhere was born. I was only there for the initial conversations

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